Monday, June 4, 2012

Mobile Marketing Trends for 2013

The three hottest mobile marketing trends to follow for 2013 are Engagement-Focused Content, MMS, Location-Based Services.

Engagement-Focused Content
The longer customers are engaged with a brand, the "stickier" the brand is in their mind. We all know that people love to play games on their phones, especially short games that are not too difficult with a reward at the end. In 2012-2013, we'll see an explosion of engagement-focused content. Retailers will deliver simple brand-focused games to their customers. The customers will play those games and receive a reward at the end -- perhaps an especially good coupon.

MMS (Multi-media messaging service) is the cell phone service that, among other things, lets you send pictures directly to other mobile phones. In 2012-2013, retailers will start using this service to send QR code based coupons, and to enable customers to send pictures of themselves using brands to participate in brand-based games.

Location-Based Services
Location-Based Services, the ability target highly relevant ads to customers who are physically close to the retailer, has yet to deliver on its full potential. In 2012-2013, we expect LBS to reach its full potential.

All of these trends require on-phone support. At sigseg, this is our specialty. We can help you understand the emerging mobile marketplace, and build the software to take full advantage of that market.


  1. Thank You .
    The Information you shared is very informative.
    Mobile Marketing In India

  2. For mobile marketing it is very beneficial to follow these strategies and MMS and location based target generate great customers.