Thursday, June 7, 2012

Which Mobile Platform should I start with? Part I

Whenever we talk to customers, one question that always comes up is "Should I build my iOS or Android app first?". It's a good question, one that we'll explore over the next few days. First, let's look at percentage share of smartphone users.

Source: comScore Reports April 2012 U.S. Mobile Subscriber Market Share

The first thing to notice is Google's Android platform has reached the 50% mark and is rising faster than any other smartphone. Apple's iPhone is rising at almost the same clip and now represents almost one third of the US Smartphone market. This increase comes mostly at the expense of Blackberry, which lost almost 4% of the market in only four months.

Now let's look at the share trend for the last two years.
From DigitalTrends

We can see that Since the beginning of 2010, Blackberry has been trading places almost 1:1 with Android, and the same is true between Microsoft and iPhone. So it's looking to be a two phone race between Android and iPhone in the US with Google on top by almost a 2:1 margin. So the choice of which phone to develop for first is an easy one, right?

Not so fast ... next time we'll look a the demographics of Android vs iPhone users. Stay tuned.

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